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Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer....

Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media....

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad....

Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the right balance....

It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails....

No one knows the saying change is the only constant in life better than a marketer....

Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting....

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends....

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