Social Media

An effective social media strategy
must go well beyond posts and likes

The Trappings of Social Media

Social media has gone through many twists and turns but it still remains a place where brands need to successfully navigate. More than 3 billion people (50% of the world’s population) uses social media, including 85% of American consumers. But social media teams can also become activity-based exercises that fail to drive intended performance. Improving social media performance starts with an assessment by the numbers.

  • Did you know 46% of all social media traffic to company websites comes from LinkedIn?
  • Is Instagram the right place for your business? Facebook? Twitter? Which one(s) have demonstrated success for each of your business objectives?
  • And, of course, social media teams are always busy…but are they effective?

Social Strategies Built for Performance

Rooster believes there’s always upside growth and engagement strategies for social media. Some of our proven and effective, phased implementations include the following:

  • Analyze performance by social platform to ensure industry norms are being met/exceeded
  • Determine the right sort of messaging by platform including imagery, message, content, hashtag strategies, etc. which should be deployed on a regular basis
  • Ensure that social media is effectively driving content amplification strategies
  • Explore paid advertising and influencer strategies

Social media at its best is integrated with the entire content lifecycle and designed to further content marketing strategies. Done right, every piece of content and respective social media platform should have a purpose. And, more importantly, should be able to demonstrate that it’s effectively moving the dial for your organization.

Interested in getting better content or boosting your performance? Just email us to get started.

Let’s Talk Creative.

Rooster makes getting quality content easy. Just email us. Feel free to share any content marketing challenges you’re facing and we’ll be in touch. It’s time to crow a little!